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In a small childrens books library on a November afternoon in 1921, a stiff-lipped lady was busy with her scissors, shearing of the bottom third of Jessie Willcox Smith's poster for childrens books week. A poster showing childrens books scattered in joyous abandon on the floor was more than she could bear to display.
Our attitude toward children and their enjoyment of childrens books has undergone considerable change since that day. The creation and growth of childrens books week has both resulted from and influenced this transformation. Each November, National childrens book week is celebrated nationally in schools, libraries, bookstores, clubs, private homes--any place where there are children and childrens books. All kinds of people are involved--librarians, teachers, parents, booksellers, childrens books artists, childrens books authors, childrens books publishers--and they devote a great deal of time and energy to making National childrens book week an exciting and happy period of discovery for children.
The beginnings of National children's books week can be traced to the 1912 American Booksellers Association (ABA) Convention. E.W. Mumford, of the Penn Publishing Company, who was concerned about better childrens books, delivered a paper entitled "Juvenile Readers as an Asset." This address, a strong indictment of the harm of trashy childrens books, was summarized in The New York Times, where it caught the attention of James West, Director of the Boy Scouts of America. Mr. West asked the recently appointed childrens books librarian of the Scouts, Franklin K. Mathiews, to consider the possibility of the Scout organization taking the initiative in giving new direction to childrens books.
Mr. Mathiews strongly believed that good childrens books were very important in a boy's life. From 1913 to 1915 he toured the country to promote higher standards in childrens books.
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Mr. Mathiews was a vigorous spokesman, and word of his childrens books campaign led to his appearance at the 1915 Booksellers Convention, where he delivered a fiery speech entitled "Books as Merchandise and Something More," in which he warned childrens books publishers and booksellers of their responsibilities. He proposed childrens books week, which would be supported by all interested groups. Mr. Mathiews' enthusiasm convinced many childrens books booksellers that a week devoted to the promotion of childrens books would be both a good service and good for business.
The first childrens books week committee, organized by Mr. Melcher, included childrens books publishers, booksellers, librarians, and Scout leaders. Working together, the committee selected the slogan, "More Books in the Home," commissioned the nationally known illustrator, Jessie Willcox Smith as poster artist, and prepared publicity for the childrens books celebration.
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